Archives: Projects

Name: Aisle3 Agency

Website: https://aisle3agency.com

Industry: Technology, Information and Internet

Location: New York, USA

Specialities: Listing Images, A+ Content, Storefronts, Brand Story, Posts, A/B Testing, SEO on Amazon, Product Listings, Catalog Architecture, Catalog Clean Up, Sponsored Products, Sponsored Brand, Sponsored Display, Video Ads, Coupons, Lightning Deals, Holiday Promotions, Product Launches, Competitive Market Analysis, Fulfillment Models, Distribution Strategy, Packaging/Merchandising Recommendations, Inventory Forecasting & Fulfillment, Inventory Optimization, Amazon Brand Registry, Marketplace Rep Communications, MSRP and Price Recommendations, Walmart, Target Plus, Kmart, Kroger, Instacart.

Client Request

Objective: Looking for a WordPress developer to create a new website with 5-15 landing pages. We currently have a website that is live but we are looking to completely refresh the entire site and add more landing pages. Looking to incorporate lead form, blog function, etc.

Requirements:

• Create a new website based on Figma designs
• Implement a new WordPress theme from scratch
• Ensure the website is responsive and meets modern web standards
• Speed optimization

Challenges:

• Ensuring the website is user-friendly and accessible to a diverse audience
• Collaborating closely with the project manager and marketing manager to ensure website is intuitive to use
• Meeting the specific design and content requirements within the deadline

My Role and Solution

Role: WordPress Developer

Responsibilities:

• Developing of the new website from scratch
• Implementing the new WordPress theme as per the client’s design specifications
• Ensuring the website is responsive and accessible on all devices
• Coordinating with the client to ensure their requirements and feedback are addressed promptly
• Ensuring the website accurately reflects the client’s brand and services.
• Training the client to add and update content

Technologies Used: WordPress, WordPress Plugins, ACF, AOS, Foundation, HTML, SASS, Javascript

Solution:

• Developed a modern and responsive, mobile first WordPress theme from scratch
• Website page speed optimization
• Website accessibility

Outcome:

• Successfully launched the new website within a 2 months timeframe
• Improved user engagement through the blog section
• Received positive feedback from the client for meeting their design and functional requirements

Lessons Learned:

• The importance of a clear web design made in Figma
• Effective project management and time allocation to meet part-time commitment requirements while delivering quality work

Project Overview

I developed the platform from the ground up using modern WordPress architecture, implementing custom post types for events, dynamic filtering, and scalable content structures. The system allows event organizers to easily publish and manage their events, while users can browse listings, view detailed information, and stay updated with upcoming happenings.

• Client: Entere Events
• Project Duration: 6 Months
• Industry: Events, Parties
• Location: Tirana, Albana
• Team Size: 10
• Specialties: Ecommerce, Ticket Selling

Client Request

Objective: Create a modern ticket-selling and event management platform that connects users with events across Albania.

Key Requirements:

• Build a scalable event listing system with detailed event pages
• Implement ticket purchasing functionality with a smooth checkout flow
• Allow event organizers to easily create, edit, and manage events
• Enable categorization and filtering by event type, location, and date
• Design a responsive, user-friendly interface optimized for both desktop and mobile
• Ensure fast performance even with a growing number of events and users

Challenges:

• Structuring event data in a scalable way using WordPress
• Creating flexible filtering without impacting performance
• Designing a UX that works for both organizers and end users
• Keeping the platform lightweight while avoiding heavy page builders
• Preparing the system for future expansion (payments, user accounts, etc.)

My Role & Solution

Role: Lead WordPress Developer

Responsibilities:

• Architected the platform using custom WordPress development (no page builders)
• Integrated a custom API with a third-party ticket scanning system to validate tickets in real-time during event entry
• Ensured secure communication between the platform and external scanning devices for accurate check-ins
• Created custom post types for events with structured metadata
• Built dynamic filtering and categorization for browsing events
• Developed reusable components for event listings and detail pages
• Implemented a clean and responsive UI focused on usability and speed
• Structured the project for scalability and future feature additions (e.g., payments, user dashboards)

Technologies Used

• CMS: WordPress (custom theme development)
• API Integration: Custom REST API integration with third-party ticket scanning system
• Languages: PHP, JavaScript
• Frontend: HTML5, CSS3, SASS
• UI/UX: Custom responsive design
• Architecture: Custom Post Types, Custom Fields
• Performance: Optimized asset loading, minimal dependencies

Outcome

• Delivered a fully functional event discovery and ticket platform
• Enabled real-time ticket validation through integration with external scanning tools, improving event entry efficiency and fraud prevention
• Enabled organizers to easily publish and manage events
• Improved user experience with fast navigation and intuitive filtering
• Built a scalable foundation ready for future ecommerce and ticketing features
• Created a performant platform tailored to the Albanian events market

Lessons Learned

• Simple UX wins over feature-heavy interfaces in event discovery platforms
• Custom WordPress architecture provides better scalability than page builders for complex platforms
• Clear data modeling is critical for filtering-heavy systems like event platforms
• Performance should be considered early when dealing with growing datasets

Name: Camino Organization

Website: https://camino.org/

Industry: Nonprofit

Location: Charlotte, NC, USA

Team Size: 250

Mission: To equip people to live healthy, hopeful, and productive lives

Client Request

Objective: To build a new, fast and accessible website from scratch, enhancing their online presence and providing valuable resources to the community.

Requirements:

• Create a new website based on a Figma design
• Implement a new WordPress theme from scratch
• Include sections for Blog, Volunteer Events, and Donations
• Multi-language (English, Spanish)

Challenges:

• Ensuring the website is user-friendly and accessible to a diverse audience
• Integrating functionalities for blog posts, event management, and online donations
• Meeting the specific design and content requirements within the tight timeline

My Role and Solution

Role: WordPress Developer

Responsibilities:

• Developing of the new website from scratch
• Implementing the new WordPress theme as per the client’s design specifications
• Developing and integrating sections for Blog, Volunteer Events, and Donations
• Ensuring the website is responsive and accessible on all devices
• Coordinating with the client to ensure their requirements and feedback are addressed promptly
• Training the client to add and update content

Technologies Used: WordPress, Gutenberg, WordPress Plugins, WPML Plugin, GiveWP Donation Plugin, HTML, SASS, Javascript, React, Wpengine, Cloudflare

Solution:

• Designed a modern and responsive, mobile first WordPress theme from scratch
• Created easy to use custom Gutenberg blocks matching the Figma design
• Integrated the donation GiveWP Donation Plugin
• Implemented a secure donation feature to facilitate online contributions
• Ensured bilingual support (English and Spanish) to cater to the multicultural audience
• Website page speed optimization
• Website accessibility

Outcome:

• Successfully launched the new website within the 6-8 week timeframe
• Improved user engagement through the blog and event sections
• Increased online donations by providing an easy-to-use and secure donation platform
• Received positive feedback from the client for meeting their design and functional requirements

Lessons Learned:

• The importance of clear and consistent communication, especially in a remote work setting with time zone differences
• Effective project management and time allocation to meet part-time commitment requirements while delivering quality work
• Adapting to the needs of a bilingual and multicultural audience to ensure the website is inclusive and accessible

Project Overview

I led the frontend development and integration of the NewsPublish CMS for albayan.ae, a news platform serving the Middle East. The project involved integrating a third-party CMS designed for seamless news publishing and ensuring a robust and user-friendly frontend for the editorial team and website visitors.

• Website: albayan.ae
• CMS: NewsPublish
• Client: Al Bayan
• Project Duration: 12 Months
• Role: Lead Frontend Developer
• Team Size: 500 employees (with approx 20 team members, including management, editorial, development, ads, devops etc)
• Technologies Used: Nextjs, HTML, SASS, JavaScript, React, API Integrations, NewsPublish CMS

Client Request

Objective: Seamlessly integrate the NewsPublish CMS with the existing infrastructure at albayan.ae, while ensuring a responsive, user-friendly frontend that would enhance content creation and management.

Key Requirements:

• Develop a custom frontend that aligns with Al Bayan’s branding and design guidelines
• Integrate NewsPublish CMS with the website’s backend systems
• Ensure fast-loading, responsive design optimized for mobile users
• Implement SEO-friendly features for better content discoverability
• Collaborate with the backend team to integrate APIs for dynamic content

Challenges:

• Customizing the CMS for Al Bayan’s unique editorial workflow
• Right to Left styling
• Ensuring the frontend design was highly intuitive for both editors and readers
• Managing the integration of dynamic content with the CMS’s limitations and ensuring real-time updates

My Role & Solution

Role: Lead Frontend Developer

Responsibilities:

• Lead frontend development and integration for the NewsPublish CMS
• Developed a responsive and interactive UI tailored to the needs of news publishers
• Ensured seamless API integrations for real-time content updates
• Optimized the site for performance and SEO

Technologies Used:

• Frontend: HTML, SASS, JavaScript, React
• CMS: NewsPublish
• API Integrations: Dynamic content API

Outcome

Successfully integrated NewsPublish CMS, enhancing editorial efficiency for Al Bayan’s team
Achieved faster content updates, allowing editors to publish news in real-time
Delivered a fast-loading, responsive website
Enhanced content discoverability through SEO optimizations

Lessons Learned

Custom CMS integrations can be challenging but rewarding when aligned with client goals
User-centered design is key, especially for media websites where speed and usability are crucial
API management plays a pivotal role in ensuring smooth content flows and real-time updates

Project Overview

I developed 11:11 Admin Dashboard, a custom NextJS solution for managing the company’s extensive music promotion operations. The project involved creating a comprehensive administrative interface that streamlined playlist management, artist data tracking, and performance analytics.

• Client: 11:11 (1111.io)
• Project Duration: 6 Months
• Role: Lead Dashboard Developer
• Team Size: 20 team members
• Technologies Used: NextJS, React, TypeScript, JavaScript, Tailwind CSS, ShadCN UI, ReCharts, API Integrations, SASS

Client Request

Objective: Create a powerful, centralized admin dashboard to manage 11:11’s growing network of playlists and artist relationships, while providing comprehensive analytics and operational tools.

Key Requirements:

• Develop a comprehensive analytics dashboard for tracking artist performance across streaming platforms
• Create data visualization components for streaming metrics, earnings, and playlist performance
• Implement song-specific analytics with detailed breakdowns by country, platform, and time period
• Build genre analysis tools to track performance across music categories
• Design a flexible UI system with dark/light mode support and responsive layouts

Challenges:

• Processing and visualizing complex streaming data from multiple sources and platforms
• Building high-performance charts capable of rendering large datasets without impacting user experience
• Creating a consistent component system that could scale to dozens of different analytics views
• Implementing advanced filtering capabilities including date ranges, genres, and performance metrics
• Balancing feature richness with intuitive UX for team members with different technical backgrounds

My Role & Solution

Role: Lead Dashboard Developer

Responsibilities:

• Architected and developed a complete NextJS dashboard with over 40 specialized components
• Implemented 15+ data visualization charts using ReCharts for metrics including streams, earnings, genre performance, and playlist growth
• Created a comprehensive UI component library using ShadCN for rapid development and consistent styling
• Built artist and song-specific analytics pages with detailed performance breakdowns
• Developed advanced filtering systems including date range pickers, genre filters, and performance thresholds
• Implemented theme switching functionality with dark and light mode support
• Created a global search system for quickly finding artists, songs, and playlists
• Created a comparison system to compare two songs

Technologies Used:

• Frontend Framework: NextJS, React
• Programming Languages: TypeScript, JavaScript
• UI Components: ShadCN UI (including 20+ UI components such as accordion, avatar, badge, button, calendar, card, checkbox, dialog, dropdown menu, input, navigation menu, select, slider, table)
• Data Visualization: ReCharts (implementing pie charts, line charts, bar charts for metrics visualization)
• Styling: Tailwind CSS, SASS
• State Management: React Context API, Custom Hooks
• API Integration: REST APIs, Fetch API

Outcome

Successfully delivered a comprehensive analytics platform that centralized 11:11’s music performance data
Created over 40 specialized components including 15+ data visualization charts for tracking streams, earnings, and playlist growth
Enabled deep insights into artist performance with country-specific breakdowns, genre analysis, and earnings tracking
Implemented song-level analytics showing playlist counts, listener growth, saves, and streaming patterns
Developed a flexible, theme-switchable UI that improved team productivity and decision-making
Built a system capable of processing and visualizing data for 1,000+ tracks and nearly a billion streams

Lessons Learned

Component-based architecture is essential for building complex dashboards with multiple visualization types
TypeScript significantly improves development speed and code reliability in large-scale React applications
ShadCN UI components provide an excellent foundation for consistent, accessible interfaces
Chart optimization techniques are crucial when visualizing large datasets to maintain performance
Flexible filtering systems dramatically increase the value of analytics platforms by enabling custom insights

• Name: Nine Internet Solutions AG
• Website: nine.ch
• Industry: Technology, Information, and Internet
• Location: Zurich, Switzerland
• Team Size: 40
• Specialties: Business Hosting, Cloud Hosting, Managed Security, Kubernetes, AWS Support, IT Services, and more.

Client Request

Objective: To implement new Figma designs into a WordPress site, enhancing the client’s online presence and showcasing their cloud and containerization services.

Requirements:

• Create a new website based on Figma designs
• Implement a new WordPress theme from scratch
• Ensure the website is responsive and meets modern web standards
• Integration of sorryapp.com status bar
• Multi-language (English, German)
• Accessible
• Speed optimization

Challenges:

• Ensuring the website is user-friendly and accessible to a diverse audience
• Collaborating closely with the project manager and marketing manager to ensure website is intuitive to use
• Meeting the specific design and content requirements within the tight timeline

My Role and Solution

Role: WordPress Developer

Responsibilities:

• Developing of the new website from scratch
• Implementing the new WordPress theme as per the client’s design specifications
• Ensuring the website is responsive and accessible on all devices
• Coordinating with the client to ensure their requirements and feedback are addressed promptly
• Ensuring the website accurately reflects the client’s brand and services.
• Training the client to add and update content

Technologies Used: WordPress, Gutenberg, Bedrock, WordPress Plugins, WPML Plugin, HTML, SASS, Javascript, React, Slick Slider, Cockpit, Deplo.io

Solution:

• Designed a modern and responsive, mobile first WordPress theme from scratch
• Created easy to use custom Gutenberg blocks matching the Figma design
• Integrated sorryapp.com status bar
• Ensured bilingual support (English and German) to cater to the multicultural audience
• Website page speed optimization
• Website accessibility

Outcome:

• Successfully launched the new website within a 5 months timeframe
• Improved user engagement through the blog and event sections
• Received positive feedback from the client for meeting their design and functional requirements

Lessons Learned:

• The importance of a clear web design made in Figma and working with custom Gutenberg blocks. The implementation was very joyful for me.
• Effective project management and time allocation to meet part-time commitment requirements while delivering quality work
• Adapting to the needs of a bilingual and multicultural audience to ensure the website is inclusive and accessible