Company Overview

A full-service performance marketing agency delivering targeted e-commerce, analytics, and brand-building strategies for Amazon and Walmart Marketplace vendors and sellers.

Name: Aisle3 Agency

Website: https://aisle3agency.com

Industry: Technology, Information and Internet

Location: New York, USA

Specialities: Listing Images, A+ Content, Storefronts, Brand Story, Posts, A/B Testing, SEO on Amazon, Product Listings, Catalog Architecture, Catalog Clean Up, Sponsored Products, Sponsored Brand, Sponsored Display, Video Ads, Coupons, Lightning Deals, Holiday Promotions, Product Launches, Competitive Market Analysis, Fulfillment Models, Distribution Strategy, Packaging/Merchandising Recommendations, Inventory Forecasting & Fulfillment, Inventory Optimization, Amazon Brand Registry, Marketplace Rep Communications, MSRP and Price Recommendations, Walmart, Target Plus, Kmart, Kroger, Instacart.

Client Request

Objective: Looking for a WordPress developer to create a new website with 5-15 landing pages. We currently have a website that is live but we are looking to completely refresh the entire site and add more landing pages. Looking to incorporate lead form, blog function, etc.

Requirements:

• Create a new website based on Figma designs
• Implement a new WordPress theme from scratch
• Ensure the website is responsive and meets modern web standards
• Speed optimization

Challenges:

• Ensuring the website is user-friendly and accessible to a diverse audience
• Collaborating closely with the project manager and marketing manager to ensure website is intuitive to use
• Meeting the specific design and content requirements within the deadline

My Role and Solution

Role: WordPress Developer

Responsibilities:

• Developing of the new website from scratch
• Implementing the new WordPress theme as per the client’s design specifications
• Ensuring the website is responsive and accessible on all devices
• Coordinating with the client to ensure their requirements and feedback are addressed promptly
• Ensuring the website accurately reflects the client’s brand and services.
• Training the client to add and update content

Technologies Used: WordPress, WordPress Plugins, ACF, AOS, Foundation, HTML, SASS, Javascript

Solution:

• Developed a modern and responsive, mobile first WordPress theme from scratch
• Website page speed optimization
• Website accessibility

Outcome:

• Successfully launched the new website within a 2 months timeframe
• Improved user engagement through the blog section
• Received positive feedback from the client for meeting their design and functional requirements

Lessons Learned:

• The importance of a clear web design made in Figma
• Effective project management and time allocation to meet part-time commitment requirements while delivering quality work